“Oreo Takes Over the Last Blockbuster
to Celebrate the Return of Oreo Cakesters”
People Magazine
OREO CAKESTERS // IT’S 2007 All OVER AGAIN
OREO Cakesters was originally launched in 2007.
Fans have been asking for their return for 10 years.
So when they finally came back in 2022,
we decided to re-launch them in the only place where’s still 2007:
The Last Blockbuster on Earth.
STORE TAKEOVER
We took over the store - co-branded the store sign, replaced the movie posters on the windows and walls, and replaced
the movies on the shelves with custom-made OREO Cakesters movies and movie artwork
6 MOVIES GENRES VHS
We partnered with 6 unique artists to bring the idea to life in true Blockbuster form;
VHS boxes and movie posters were given to store customers and influencers.
34.300.000
EARNED MEDIA
309.000.000
MEDIA IMPRESSIONS
New York Festival
Outdoor: Take Over - Finalist
Lürzer's Archive
01/2022 - 4 publications
Communication Arts
Advertising Annual 2022 - Shortlist