“Tequila Don Julio Rosado is debuting with a new creative
campaign that lures you into the fantastical Rosado world and depicts
how the best celebrations can happen during the day.”
DON JULIO ROSADO // DON’T WAIT FOR THE NIGHT
To launch the new Don Julio Tequila, tequila for the day.
We created a world where modern disco meets Mexican luxury,
where under a pink sky, you can roller-skate
with disco pumas on a cactus maze or grab a bottle from a cloud.
OUT OF HOME
The campaign also features out of home in Los Angles, Miami, and New York