Marcelo Maciel
ASSOCIATE CREATIVE DIRECTOR // ART
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Change the Ref

Shamecards

 

“These ‘Shamecards’ are frightening
reminders of the legacies of mass shootings”

Fast Company

 

CHANGE THE REF // SHAMECARDS

 
 

How do you want to be remembered?
That’s the question Change The Ref is asking with Shamecards:
a unique collection of postcards that show
how a lack of gun laws is changing this country.
Each card allows you to tell Congress
how you want your state to be remembered.

 
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OVER 50 POSTCARDS

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SHAMECARDS.ORG

With just a few clicks, you could pick your postcard, select your congressman and have your voice heard. 

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SENT DIRECTLY TO CONGRESS

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U.S. Congresswoman Katherine Clark

 
 
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1.500.000.000
MEDIA IMPRESSIONS

 
 

14.000.000
EARNED MEDIA

 
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FROM COAST TO COAST

To increase awareness, we spread displays with our postcards across the United States.

 
 

POSTCARDS INTO BOOK

We compiled the postcards into a book and sent them to influencers.

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SEND YOUR POSTCARD AT SHAMECARD.ORG

 
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D&AD
Direct - Wood Pencil

Clio Awards
Design: Direct Marketing - Bronze


New York Festival
Design: Mail Marketing - Gold

Direct Craft: Illustration - Silver

Direct Craft: Art Direction - Bronze


London Festival
Design: Art Direction - Bronze
Design: Direct Marketing - Bronze
Print: Direct Marketing - Bronze

Cannes Lions
Direct: excellence in Art DIrection - Shortlist
Industry Craft: Design, Art Direction - Shortlist
Industry Craft: Design, Illustration - Shortlist
Industry Craft: Print, Illustration - Shortlist

One Show
Direct: Art Direction - Merit
Design: Art Direction - Merit
Design: Illustration - Merit

Effie Awards
Social Good: non-profit - Gold
Small Budget: non-profit - Silver

WARC AWARDS
Grand Prix // Cultural Impact

Epica
Direct Marketing - Silver
Graphic Design - Bronze

Muse Awards
Corporate Social Responsibility - Silver

Ad Stars
Direct: Charity - Gold
Design: Typography - Silver
Print: Charity - Silver
PSA: Peace & Justice - Silver
PR: Charity - Bronze
Media: Use of print - Bronze
Brand Experience: Activation - Crystal

PHNX Awards
Transform lives - Bronze

Campaign US Magazine Power of Purpose Awards
Public Service - Silver

Lürzer's Archive Magazine
4/2021 - 4 publications

Communications Arts Magazine
Advertising Annual 62