VOLKSWAGEN
RAYO LEGACY
The Community > New York > 2025
“Volkswagen and J Balvin Partner
to Amplify the Voices of Latino Musicians”
Lauch Video
RAYO LEGACY
Before J Balvin filled arenas, he drove a Golf Volkswagen named Rayo, a small car that carried a huge dream.
Rayo wasn’t just a car. It was his first stage, his studio on wheels, his constant companion through early gigs across Medellín.
Now, in partnership with Volkswagen andJ Balvin’s Vibra en Alta Foundation, that same spirit is fueling the next generation of Latin talent.
Together, they launched a platform to spotlight three rising artist: Cami Sanabria, Vibarco, and Samur.
Giving them resources, music videos, and storytelling tools to amplify their voices.
Now the car that started one dream is now driving the future of Latin music.
THE ARTISTS
Rayo passed the keys and, they’re taking the wheel.
VIBARCO
Beats born from the streets, built for the world.
SAMUR
Flow, fire, and faith. All in one sound.
CAMILA SANABRIA
A voice that turns vulnerability into power.