I’m a Brazilian creative with a passion for innovation, entertainment, storytelling, arts, and guess what? Advertising.

My mornings often start with a baby sleeping on my shoulder, a dog curled up beside me, and a laptop somewhere in between. It’s messy, real, and somehow better than ever. Creativity feels different now: more honest and more personal, but it still comes from the same curiosity that got me started 15 years ago in the Northeast of Brazil.

I began my career in a region with more beaches than advertising agencies. So, I decided to move to São Paulo. My whole family asked me why, and all I could answer was, why not? Luckily, I was introduced to great mentors who then became great friends. And, faster than I could ever imagine, I was working at Africa DDB, where I won my first lion.

In 2015, I accepted an offer from Impact BBDO Dubai. I was excited, and my mom was questioning my sanity. There, I worked as Senior Art Director and Associate Creative Director, leading creative campaigns for brands like Pepsi, Snickers, 7UP, KFC, and Johnson & Johnson. And that’s where I won my second lion.

When I was about to buy a camel, life brought me back to Brazil. Luckily again, I had the chance to restart at the legendary DM9DDB, where I worked for McDonald’s and Itaú Bank for nearly two years.

That was followed by a cool stint at Leo Burnett Brazil as the main Art Director on Fiat. Seven months later, although I was having lots of fun, I got one of those emails you simply can’t say no to. Time to pack again. Destination: MullenLowe, Boston.

If you’ve read this far, you already know my mom. She said my coats wouldn’t be enough. And she was damn right. I was now freezing and working as ACD across many clients like Burger King and JetBlue.

After three years, I had earned over 30 international awards and three new passions: mixology, Celtics, and a dog called Chuvisco. I didn’t win my third lion, but I won my first D&AD pencil — which is cooler, according to Adland.

Then came another move. New York. In December 2021, I joined The Community NY as Associate Creative Director on Diageo, Volkswagen, Netflix, and Oreo. It was an incredible ride — I worked with some of the best people I’ve ever met and brought home multiple awards along the way.

In the middle of all this my daughter Julia arrived. She changed everything. Including my definition of a good night’s sleep, and reminded me what real creativity looks like.

After several years in agency life, I’ve made the move in-house. As of December 2025, I joined DoorDash, focusing less on pitches and more purpose.

My goal remains the same: to do remarkable work with nice people, especially those who love crafting ideas as much as I do. I still believe that great projects only come to life when you put your heart and hard work into them.

mvamaciel@gmail.com
+1 617 820 0314

Work

  • 2006 - 2008 ➝ Italo Binachi (Jr Art director)

  • 2008 - 2009 ➝ Black Ninja (Art Director)

  • 2010 - 2011 ➝ Gruponove (Art director)

  • 2011 - 2013 ➝ Cheil (Art Director)

  • 2013 - 2015 ➝ Africa Propaganda (Art Director)

  • 2015 - 2017 ➝ Impact BBDO Dubai (Senior Art Director)

  • 2017 - 2018 ➝ DM9DDB (Senior Art Director)

  • 2018 - 2019 ➝ Leo Burnett (Senior Art Director)

  • 2019 - 2021 ➝ MullenLowe Boston (Associate Creative Director)

  • 2021 - 2025 ➝ The Community NY (Associate Creative Director)

  • 2025 ➝ DoorDash (Lead Art Director)

Jury

  • New York Festival ➝ USA

  • PHNX Awards ➝ USA

  • Summit Awards➝ USA

  • Mobius Awards➝ USA

  • MAD Star ➝ KOR

  • Guigó Awards ➝ BRA

Awards

2025 ↴

  • Cannes Lions ➝ BRONZE (Best Use of Technology)

  • Lürzer's Archive ➝ 8 PUBLICATIONS (Print and Film)

2024 ↴

  • New York Festival ➝ SILVER (Film)

  • New York Festival ➝ BRONZE (Film)

  • Lürzer's Archive ➝ 4 PUBLICATIONS (Print)

  • Lürzer's Archive ➝ 1 PUBLICATIONS (Film)

2023 ↴

  • Clio Awards ➝ SILVER (Brand partnership)

  • Warc Festival➝ GRAND PRIX (For good)

  • ADC awards ➝ SHORTLIST (Film)

  • One show ➝ SHORTLIST (Film)

2022 ↴

  • Clio Entertainment Awards ➝ GOLD (Partnership)

  • Clio Entertainment Awards ➝ GOLD (Branded Content)

  • Clio Entertainment Awards ➝ GOLD (Public Relations)

  • Clio Entertainment Awards ➝ SILVER (Integrated)

  • Clio Entertainment Awards ➝ SILVER (Social Media)

  • Clio Awards ➝ BRONZE (Design)

  • New York Festival ➝ BRONZE (Social Media & Influencer)

  • New York Festival ➝ FINALIST (Social Media & Influencer)

  • New York Festival ➝ FINALIST (Branded Content)

  • New York Festival ➝ FINALIST (Branded Content)

  • New York Festival ➝ FINALIST (Outdoor)

  • Effie Awards➝ GOLD (Social Good)

  • Effie Awards➝ SILVER (Small Budget)

  • Lürzer's Archive ➝ 4 PUBLICATIONS (Print)

  • Communication Arts ➝ WINNER (Advertising)

  • Communication Arts ➝ SHORTLIST (Advertising)

  • Communication Arts ➝ SHORTLIST (Interactive)

  • Innovation SABRE Awards ➝ SHORTLIST (Live Events)

  • Innovation SABRE Awards ➝ SHORTLIST (Social Video)

  • Innovation SABRE Awards ➝ SHORTLIST (Content Creation)

2021 ↴

  • D&AD ➝ WOOD (Direct)

  • New York Festival ➝ GOLD (Design)

  • New York Festival ➝ SILVER (Direct Craft)

  • New York Festival ➝ BRONZE (Direct Craft)

  • Cannes Lions ➝ SHORTLIST (Direct)

  • Cannes Lions ➝ SHORTLIST (Industry Craft)

  • Cannes Lions ➝ SHORTLIST (Industry Craft)

  • Cannes Lions ➝ SHORTLIST (Industry Craft)

  • London Advertising Festival ➝ BRONZE (Design)

  • London Advertising Festival ➝ BRONZE (Design)

  • London Advertising Festival ➝ BRONZE (Direct)

  • One Show ➝ MERIT (Design)

  • One Show ➝ MERIT (Design)

  • One Show ➝ MERIT (Direct)

  • Epica ➝ SILVER (Direct)

  • Epica ➝ BRONZE (Graphic Design)

  • Ad Star ➝ GOLD (Direct)

  • Ad Star ➝ SILVER (Design)

  • Ad Star ➝ SILVER (Print)

  • Ad Star ➝ SILVER (PSA)

  • Ad Star ➝ BRONZE (PR)

  • Ad Star ➝ BRONZE (Media)

  • Ad Star ➝ CRYSTAL (Live Events)

  • FWA of the Day ➝ GOLD

  • Campaign US ➝ SILVER (Public Service)

  • PHNX Awards ➝ BRONZE (Transform Lives)

  • Muse Awards ➝ SILVER (Social Responsibility)

  • Lürzer's Archive ➝ 4 PUBLICATIONS (Print)

  • Communication Arts ➝ WINNER (Advertising)

2020 ↴

  • Communication Arts ➝ WINNER (Advertising)

2019 ↴

  • Brazilian Creative Club ➝ SHORTLIST (Outdoor)

  • The Best Brazilian Commercial ➝ SHORTLIST (Advertising)

2018 ↴

  • Clio Awards➝ Silver (Film)

  • Brazilian Creative Club➝ SHORTLIST (Poster)

  • Lürzer’s Archive ➝ 8 Publications (Print)

  • Lürzer’s Archive ➝ 8 Publications (Print)

  • Lürzer’s Archive ➝ 14 Publications (Illustrations)


2017 ↴

  • Cannes Lions ➝ SHORTLIST (Film)

  • MENA Crystal ➝ GOLD (Film)

  • MENA Crystal ➝ GOLD (Film)

  • MENA Crystal ➝ SILVER (Film Craft)

  • MENA Crystal ➝ BRONZE (Brand Content)

  • Dubai Lynx ➝ SHORTLIST (Film)

  • Dubai Lynx ➝ SHORTLIST (Film)

  • Dubai Lynx ➝ SHORTLIST (Film Craft)

  • Loeries ➝ FINALIST (Film)

  • Loeries ➝ FINALIST (Film Craft)

  • Loeries ➝ FINALIST (Film Craft)

  • Loeries ➝ FINALIST (Film Craft)

  • Loeries ➝ FINALIST (PR)

  • Loeries ➝ CERTIFICATE (Live Activations)

2016 ↴

  • Cannes Lions ➝ Bronze (Radio)

  • Lusos Awards ➝ SILVER (Promo & Activation)

  • Lusos Awards ➝ SILVER (Media)

  • Lusos Awards ➝ SILVER (Graphic Design)

  • Brazilian Creative Club ➝ SHORTLIST (Direct)

2015 ↴

  • Cannes Lions ➝ BRONZE (Outdoor)

  • Cannes Lions ➝ SHORTLIST (Media)

  • Cannes Lions ➝ SHORTLIST (Design)

  • Clio Awards ➝ BRONZE (Outdoor)

  • El Ojo ➝ SILVER (Outdoor)

  • Crystal Festival ➝ BRONZE (Outdoor)

  • Wave Festival➝ BRONZE (Green Wave)

  • Lusos Awards ➝ SHORTLIST (Promo & Activation)

2011-2014 ↴

  • Lürzer's Archive ➝ 2 PUBLICATIONS (Print)

  • Lürzer's Archive ➝ 2 PUBLICATIONS (Print)

  • Colunista Awards ➝ SILVER (Print)

  • Colunista Awards ➝ BRONZE (Film)

  • Abril Magazine Awards ➝ WINNER (Best use)

  • About Magazine ➝ GOLD (Print)

  • Brazilian Creative Club➝ SHORTLIST (Direct)

Back