COLOGUARD + FUCK CANCER
PICK UP YOUR POOP
The Community > New York > 2025
“The community's spot pokes fun at the irony of
pet owners’ willingness to handle dog waste while
avoiding their own screening”
Case Study
Pick Up Your Poop
Every year, 53,010 people die from colon cancer in the U.S. However, if detected early, the survival rate increases by 90%.
So, why don’t people get tested for colon cancer, when there are easy stool tests
you can take at home? Simple— they’re disgusted by the idea of handling their own poop.
But what’s strange is they have no problem picking up someone else’s.
Their dogs. After centuries of picking up dog’s poop, it’s time for humans to pick up their own.
Film
DOG ARMY
We launched a platform where people could upload a picture of their dog and create a custom video.
Shaping an army of spokes-dogs to go out and convince people to get tested.
POOP BAGS
As a reminder, we created bags for picking up dog poop that also prompt you to think about your own!
Each bag has a QR code with info on handling your "business" at home—ideal for when you're already in a poop mindset.
