“SP Market turns parking lot signs
into a way to find missing children.”

Prokmark

client: shopping sp marketing

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agency: africa ddb

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são paulo // 2015

{ campaign: unforgetable shots}

{ UNFORGETTABLE SHOTS }

São Paulo has over 1 million public parking spots, prompting many people to photograph parking lot signs to remember where they parked. What if this simple habit could also address another serious issue in the city: Finding missing children?

We have replaced the traditional letters and numbers
on parking lot signs with the names and photos of missing children.

These photos that people used to take just to remember where they parked and then deleted,
are now being shared on social media to help find missing children.

Back

“SP Market turns parking lot signsinto a way to find missing children.”

São Paulo has over 1 million public parking spots, prompting many people to photograph parking lot signs to remember where they parked. What if this simple habit could also address another serious issue in the city: Finding missing children?

“SP Market turns parking lot signs
into a way to find missing children.”