CREATIVE // ART DIRECTOR
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Serramalte Beer

Even those who don't drink, respect.

Serramalte Beer

Serramalte is considered one of the best single-malt beers of Brazil.
For this campaign, AB Inbev had a clear request:
"Serramalte must be proud for being full-bodied, bitter, intense, full flavor". 
With that on mind, we created the concept: Serramalte. Even those who don't drink, respect,
which set the tone for the whole campaign.

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// It’s fine if you prefer other beers. After all, Serramalte is bitter, not vengeful.

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// Serramalte is not  a question of taste. It's a question of time.

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// Serramalte is for your taste or not. And that is fine.

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// It’s not your typical beer. But then again, neither are our drinkers.

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// Bitter and bold. Because who tries to please everyone doesn't conquer anyone.

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// The only place you’ll never find a Serramalte drinker is on the fence.

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// When you ask for a Serramalte. She delivers.

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// Serramalte is not the best-selling beer in Brazil. Nor does it want to be.

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// If Serramalte was a football player. He would never play for a tie.

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// If they ask you to drink one Serramalte. Don't take literally.

// Nobody as for a serramalte by mistake.

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// A beer that's everything but beige.

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// It just takes one sip to recognize its flavor. And then many, many more to feel satisfied. 

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Lürzers Archive
4/2018 - 08 publications
200 Best Illustrators Worldwide 2018 - 6 publications

CCSP (Brazilian Creativity Awards)
1 Shortlist // Poster