Even those who don't drink, respect.
Serramalte is considered one of the best single-malt beers of Brazil.
For this campaign, AB Inbev had a clear request:
"Serramalte must be proud for being full-bodied, bitter, intense, full flavor".
With that on mind, we created the concept: Serramalte. Even those who don't drink, respect,
which set the tone for the whole campaign.
// It’s fine if you prefer other beers. After all, Serramalte is bitter, not vengeful.
// Serramalte is not a question of taste. It's a question of time.
// Serramalte is for your taste or not. And that is fine.
// It’s not your typical beer. But then again, neither are our drinkers.
// Bitter and bold. Because who tries to please everyone doesn't conquer anyone.
// The only place you’ll never find a Serramalte drinker is on the fence.
// When you ask for a Serramalte. She delivers.
// Serramalte is not the best-selling beer in Brazil. Nor does it want to be.
// If Serramalte was a football player. He would never play for a tie.
// If they ask you to drink one Serramalte. Don't take literally.
// Nobody as for a serramalte by mistake.
// A beer that's everything but beige.
// It just takes one sip to recognize its flavor. And then many, many more to feel satisfied.
4/2018 - 08 publications
200 Best Illustrators Worldwide 2018 - 6 publications