The Talisman Jersey
Bahia + Nike
Bahia is one of the most religious states in Brazil, with Senhor do Bonfim as its patron.
And the greatest symbol of this religiosity are the Senhor do Bonfim’s bands. The Esporte Clube Bahia the fans were losing faith, due the moment of the team.
With the campaign #IWalkByFaith we called up the fans to wear the Bonfim Lord's Slings on their arm, while Bahia’s players wore on the jersey.
The repercussion was immense: 40.000 fans attended and broke the public record of the year. The Jersey became a subject in the top TV programs and sports newspapers.
A limited edition was put up for sale and in 3 days were sold out, and more than won the game, Esporte Clube Bahia regain the faith of its fans.