CREATIVE // ART DIRECTOR
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Itaú Bank

World Cup 2018

Itáu Bank

The Pep Talk of Tite to all Brazilians.

For the World Cup 2018 campaign, Itaú, wanted to speak to all Brazilians about values.
Such as loyalty, integrity, respect, through a person who represent all of this: 
Tite, the coach of the Brazilian Soccer Team.
All the speech in the film was made with audio interviews that Tite made in the past.
We studied thousands of minutes of audio interviews to make this happen.

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// One felling. One Brazil. #thiscanchangethegame

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// One strength. One Brazil. #thiscanchangethegame

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// One pride. One Brazil. #thiscanchangethegame

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Between the Lines

The coach of the Brazilian Team, Tite, is the protagonist of the webseries "Entrelinhas”.
Directed by Heitor Dhalia, the series has six episodes
and seeks to show the values of the coach beyond the football lines.
The atmosphere has brought out striking stories with values
that are capable of improve the brazilian spirit beyond the football lines. 

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Episode 01 - The Capitain's armband

Episode 03 - Every Training is a Game Day

Episode 05 - An inspiring  Team

Episode 02 - The training without Shinguard

Episode 04 - Comfort Zone

Episode 06 - Overcome Fear

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