ASSOCIATE CREATIVE DIRECTOR // ART

ABOUT ME

About me

*Green Card holder

I’m a Brazilian creative with a passion for innovation, entertainment, storytelling, arts, and guess what? Advertising.

I started my career 15 years ago in the Northeast of Brazil, a region with more beaches than advertising agencies. So, I decided to move to São Paulo. My whole family asked me Why? And all I could answer was, why not?

Luckily, I was introduced to great mentors who then became great friends. And, faster than I could ever imagine, I was working at Africa DDB – where I won my first lion.

In 2015, I accepted an offer from Impact BBDO Dubai. I was excited. My mom was questioning my sanity. There, I worked as Senior Art Director and Associate Creative Director, leading creative campaigns for brands like Pepsi, Snickers, 7UP, KFC, and Johnson & Johnson. And won my second lion.

When I was about to buy a camel, life brought me back to Brazil. Luckily (again), I had the chance to restart at the legendary DM9DDB, where I worked for McDonald’s and Itaú Bank for nearly two years.

That was followed by a cool stint at Leo Burnett Brazil as the main Art Director on Fiat. Six months later, although I was having lots of fun, I got one of those emails that you can't say no to. Time to pack again! Destination: Mullen Lowe U.S., Boston office.

If you’ve read this far, you already know my mom. She said my coats wouldn’t be enough. And she was damn right.

I was now freezing and working as ACD across many clients, like Burger King and Jetblue. After three years, I had earned over 30 international awards and three new passions: mixology, Boston Celtics, and a puppy called Chuvisco. Didn’t win my third lion, but won my first D&Ad pencil - which is cooler, according to Adland.

All right, let’s pack one more time. New York, here we go!

Finally, in December 2021, I joined The Community NY as Associate Creative Director on Diageo, Volkswagen, Netflix, and Oreo.

My goal is to do remarkable work with nice people, especially if they love crafting ideas as much as I do. I strongly believe that great projects only come to life if you put your heart and hard work into them.

Feel that we should talk? Let’s do it.

 

 

RECENT AWARDS

2023

Clio Awards
Brand partnership - Silver
WARC Awards

Grand Prix for Good
ADC Awards
Film - Shortlist
One show
TV Single –Shortlist

2022

Clio Entertainment Awards
Television/series: Partnerships - Gold
Television/series: Branded Content - Gold
Television/series: Public Relations - Gold
Television/series: Integrated - Silver
Television/series: Social Media - Silver
Clio Awards
Design: Direct Marketing - Bronze
New York Festival
Social Media & Influencer: Best Use of Partnerships - Bronze
Social Media & Influencer: Best Use of Influencer - Finalist
Branded Content/Entertainment: Sponsorship Integration - Finalist
Branded Content/Entertainment: Casting - Finalist
Outdoor: Take Over - Finalist
Effie Awards
Social Good: non-profit - Gold
Small Budget: non-profit - Silver
Lürzer's Archive

01/2022 - 4 publications
Communications Arts
Advertising Annual 2022 - Winner
Interactive Annual 2022 - Shortlist
Advertising Annual 2022 - Shortlist
Innovation SABRE Awards
Best in Live Events - Shortlist
Best Use of Social Video - Shortlist
Best Content Creation - Shortlist
Mad Stars
Interactive: Drinks - Shortlist
Interactive: Craft - Shortlist
Outdoor: Interactive - Shortlist
Outdoor: Drinks - Shortlist

2021

D&AD
Direct: Printed Materials - Wood Pencil
New York Festival
Design: Mail Marketing - Gold
Direct Craft: Illustration - Silver
Direct Craft: Art Direction - Bronze
LIA Awards
Design: Art Direction - Bronze
Design: Direct Marketing - Bronze
Print: Direct Marketing - Bronze
Cannes Lions
Direct: Excellence in Art Direction- Shortlist
Industry Craft: Design, Art Direction - Shortlist
Industry Craft: Design, Illustration - Shortlist
Industry Craft: Print, Illustration - Shortlist
One Show
Design: Art Direction - Merit
Design: Illustration - Merit
Direct: Art Direction - Merit
Epica
Direct Marketing - Silver
Graphic Design - Bronze
FWA Of The Day
Gold
Ad Stars
Direct: Charity - Gold
Design: Typography - Silver
Print: Charity - Silver
PSA: Peace & Justice - Silver
PR: Charity - Bronze
Media: Use of print - Bronze
Brand Experience: Activation - Crystal
Campaign US Power of Purpose Awards
Public Service - Silver
PHNX Awards
Transform lives - Bronze
Muse Awards
Corporate Social Responsibility - Silver
Lürzer's Archive
04/2021 - 4 publications
Communications Arts
Advertising Annual 2021
PHNX Awards (USA)
Jury Member
Summit Awards (USA)
Jury Member
Ad Stars (KOR)
Jury Member

2020

Communication Arts
Advertising Annual
Ad Stars (KOR)
Jury Member
PHNX Awards (USA)
Jury Member

2019

Brazilian Creative Club
Outdoor - Shortlist
The Best Brazilian Commercial (SBT Channel)
Shortlist
Mobius Awards (USA)
Jury Member
Guigó Awards (BRA)
Jury Member

2018

Clio
Film - Bronze
B&W Report
Top 10 ACDs in the Middle East / North Africa
Lürzer’s Archive
Ranked 5th art director in Brazil
03/2018 - 8 publications
04/2018 - 8 publications
200 Best Illustrators Worldwide - 14 publications
Brazilian Creative Club
Poster - Shortlist

2017

Cannes Lions
Film - Shortlist
MENA Cristal
Film - Gold
Film Craft - Gold
Film Craft - Silver
Branded Content - Bronze
Dubai Lynx
Film - Shortlist
Film Craft - Shortlist
Film Craft - Shortlist
Branded Content - Shortlist
Loeries
Film Craft - Certificate
Film Craft - Finalist
Film Craft - Finalist
Film - Finalist
Live Activations - Finalist
PR - Finalist

2016

Cannes Lions
Radio - Bronze
Lusos Awards
Promo & Activation - Silver
Media - Silver
Graphic Design - Silver
Brazilian Creative Club
Direct - Shortlist

2015

Cannes Lions
Outdoor - Bronze
Design - Shortlist
Media - Shortlist
Clio
Outdoor - Bronze
El Ojo
Outdoor - Silver
Cristal Festival
Outdoor - Bronze
Wave Festival
Green Wave - Bronze
Lusos Awards
Promo & Activation - Shortlist

2011-2014

Lürzer's Archive
05/2011 - 2 publications
02/2012 - 2 publications
Colunista Award
Film - Bronze
Print - Silver
Abril Magazine Awards
Best use of magazine
About Magazine
Gold
Brazilian Creative Club
Direct - Shortlist